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Blinkit, in its first full financial year post-transition to quick commerce, witnessed a substantial surge in operational revenue, reaching an impressive Rs 724 crore, marking a 207 per cent increase. Founder Albinder Dhindsa shared intriguing sales trends of 2023, shedding light on evolving consumer preferences and purchases. The disclosure included notable shifts in buying habits, with a South Delhi resident standing out for ordering 9,940 condoms, indicating a significant societal shift in purchasing patterns.
Additionally, Gurugram made headlines by ordering 65,973 lighters, surpassing traditional soft drinks with an increased consumption of tonic water, showcasing distinctive beverage preferences. Despite the remarkable revenue surge, Blinkit reported a widened net loss of Rs 1,190 crore in FY23, marking its first comprehensive annual results post-Zomato's acquisition.
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